Is Freshsales cheaper than HubSpot?

For most B2B teams, yes – especially because Freshsales does not use a contact-based pricing model and includes AI and sales sequences in lower tiers. The exact difference depends on the number of users, contacts and add-ons; we are happy to calculate it in SEK.

Freshsales vs HubSpot – which suits B2B sales teams?

If you mainly need CRM, pipeline and sales automation, Freshsales is usually better on cost-to-feature. If you need a heavy marketing suite with landing pages and email campaigns in the same platform, HubSpot may fit better – but then you also pay for that breadth.

Can you migrate from HubSpot to Freshsales?

Yes. Contacts, companies, deals, activities and custom fields are migrated in a structured way. Scaly runs the migration with a test environment first so no data is lost and the pipeline looks the same from day one.

Which HubSpot alternative is best in Sweden?

For Swedish B2B teams in the SMB segment, Freshsales is usually best on cost-to-feature, with Swedish implementation and support via Scaly. If you want a Nordic company with Swedish support, Lime CRM is a good alternative.

HubSpot alternatives: 6 CRM systems for Nordic B2B teams (2026)

We compare six CRM systems on price, AI and features – with a clear recommendation for Nordic B2B teams.

Quick answer

For most Nordic B2B teams in the SMB segment, Freshsales is the strongest HubSpot alternative – AI-driven lead scoring, pipeline management and sales sequences at a fraction of the cost once HubSpot moves into its higher tiers. If you need a purely sales-focused tool, Pipedrive fits, and for Swedish support and a Nordic footprint there is Lime CRM. Below we compare six alternatives on price, AI and features – and our conclusion is that Freshsales offers the best cost-to-feature for sales teams that do not need a heavy marketing suite.

Last updated June 2026. Scaly is a certified Freshworks partner – we are transparent about that, and the list is based on real implementations.

Why do companies switch from HubSpot?

The price climbs in Professional and Enterprise. The starter package is good value, but the features B2B sales teams actually want sit in the higher tiers – plus mandatory add-ons and a one-time onboarding fee.
You pay for marketing features you do not use. HubSpot is built as an all-in-one platform for marketing and sales; many teams only need CRM and pipeline but pay for the whole suite.
The contact-based pricing model gets expensive. As the database grows, the cost steps up with the number of contacts – whether they are active deals or not.

“Most who reach out about a HubSpot switch do it for cost reasons – they have outgrown the starter package but do not need the whole marketing suite they are forced to pay for.”
— Scaly’s CRM consultants

Comparison table: HubSpot alternatives at a glance

System	Best for	AI included	Price/user/mo	Swedish support
Freshsales	B2B sales teams, AI CRM	Yes (Freddy AI)	Low–mid	Yes (via Scaly)
Pipedrive	Pure pipeline selling	Partly	Low	Limited
Zoho CRM	Broad ecosystem, price-conscious	Partly	Low	Limited
Lime CRM	Nordic teams, Swedish support	Partly	Mid	Yes (Swedish company)
Salesforce	Enterprise, heavy customisation	Yes (costly)	High	Limited
monday CRM	Teams already on monday	Partly	Low–mid	Limited

Prices vary with contract, number of users and add-ons – ask us for a cost comparison in SEK for your specific setup.

The 6 alternatives in detail

Freshsales – our pick for most companies

Freshsales delivers a complete B2B CRM with AI-driven lead scoring, a visual pipeline, automated sales sequences and built-in phone and email – with Freddy AI suggesting the next step and prioritising the deals that are actually moving. All of this without the contact-based pricing model and without paying for a marketing suite you do not use.

Bäst för: B2B sales teams that want an AI CRM without an enterprise price tag.

Tänk på: if you need a heavy inbound marketing suite with landing pages, email campaigns and advanced attribution, an all-in-one platform may fit better.

Pipedrive

Pipedrive is a pure, sales-focused pipeline CRM that is quick to get started with and appreciated by smaller sales teams that value simplicity over breadth.

Bäst för: small sales teams that want a clear, visual pipeline without complexity.

Tänk på: AI and automation are shallower than in Freshsales, and features beyond pure selling require add-ons.

Zoho CRM

Zoho CRM is affordable and part of a broad ecosystem of business apps, which makes it sensible if you want to consolidate many functions with one vendor at a low cost.

Bäst för: price-conscious teams that want a large ecosystem under one roof.

Tänk på: the interface and integrations can feel scattered, and Swedish support is limited.

Lime CRM

Lime CRM is a Nordic CRM with Swedish support and strong local roots, often chosen by companies that value closeness to the vendor and a local customer journey.

Bäst för: Nordic teams that prioritise Swedish support and a local presence.

Tänk på: the AI features and modern sales automation are less developed than in Freshsales.

Salesforce

Salesforce is the market’s most powerful and customisable CRM, built for enterprise with complex processes and large sales organisations.

Bäst för: larger organisations with dedicated administrators and heavy customisation needs.

Tänk på: it is complex and expensive – often oversized and costly for an SMB sales team.

monday CRM

monday CRM builds on monday.com’s visual workspace and is a natural choice for teams already using monday for projects and collaboration.

Bäst för: teams already on monday that want CRM in the same visual environment.

Tänk på: as a pure sales tool it lacks the depth of pipeline automation and AI that a dedicated CRM provides.

How to choose the right HubSpot alternative

B2B sales team that wants to cut cost and gain AI: Freshsales.
Small team, wants a simple visual pipeline: Pipedrive.
Price-conscious, wants a broad ecosystem: Zoho CRM.
Values Swedish support and Nordic proximity: Lime CRM.
Enterprise with heavy customisation needs: Salesforce.
Already established on monday: monday CRM.

Want to compare the cost in SEK?

We run a free CRM review and show a concrete cost comparison in SEK between your current HubSpot setup and Freshsales – including which features you actually use and what you can save.

Book a Freshsales demo Contact us for a CRM analysis

Frequently asked questions about HubSpot alternatives

Is Freshsales cheaper than HubSpot?: For most B2B teams, yes – especially because Freshsales does not use a contact-based pricing model and includes AI and sales sequences in lower tiers. The exact difference depends on the number of users, contacts and add-ons; we are happy to calculate it in SEK.
Freshsales vs HubSpot – which suits B2B sales teams?: If you mainly need CRM, pipeline and sales automation, Freshsales is usually better on cost-to-feature. If you need a heavy marketing suite with landing pages and email campaigns in the same platform, HubSpot may fit better – but then you also pay for that breadth.
Can you migrate from HubSpot to Freshsales?: Yes. Contacts, companies, deals, activities and custom fields are migrated in a structured way. Scaly runs the migration with a test environment first so no data is lost and the pipeline looks the same from day one.
Which HubSpot alternative is best in Sweden?: For Swedish B2B teams in the SMB segment, Freshsales is usually best on cost-to-feature, with Swedish implementation and support via Scaly. If you want a Nordic company with Swedish support, Lime CRM is a good alternative.